The Story Behind the Brand…

Fiore + Ela is a women-owned, homegrown salon company. Our story started years ago, when our founders Pamela and Nicole decided to create an environment where stylists can grow and thrive. They knew that there was a desperate need in our area for a salon company that puts education, growth, and culture first.

Our namesake comes from Pam and Nicole themselves! Fiore is Nicole’s maiden name, and Ela redacted from Pamela. Our two incredible founders have devoted their own personal time to bettering the lives of their team, and creating a unique experience for our guests.

At FE, we strive to reinvent your experience. We make personal connections with our guests and we stand by our talented team’s ability to curate a plan of action to achieve a look that every guest will fall in love with. Our mission is to provide each of our guests with an amazing experience, from our guest experience team, to our service providers, to our atmosphere; FE is here to reinvent your salon experience!