The Story Behind the Brand…

Fiore + Ela is a women-founded and operated salon company. Our story started years ago, when our founders Pamela and Nicole decided to create an environment where stylists can grow and thrive. They knew that there was a desperate need in our area for a salon company that puts education, growth, and culture first. Now - we have grown from our original salon to sharing ownership of our second location in Babcock Ranch - Jackie, Nicole, and Pam have created a brand that is a small town favorite!

Our namesake comes from Pam and Nicole themselves! Fiore is Nicole’s maiden name, and Ela redacted from Pamela. Our two incredible founders have devoted their own personal time to bettering the lives of their team, and creating a unique experience for our guests.

OUR MISSION STATEMENT

To create a unique salon experience that is not only founded on the service rendered but the exceptional realization of coming in for a purpose and leaving with a good memory of why we are different from all others. We stand behind always being an all inclusive company making kindness and inclusivity a focus. We are focused on educating ourselves and being consistent with our work and being aggressive in bringing the freshest styles, techniques and current trends to keep our clients excited and expecting something new all the time. We are determined to develop the best team that is sensitive to details, open to new things and are prepared to make this a lasting relationship between our allies in the industry, our team and the market we serve.

OUR CORE VALUES

    1.    Exceptional Client Experience

•    Focus on creating memorable, purpose-driven visits that set us apart from others.

    2.    Kindness & Inclusivity

    •    A commitment to being an all-inclusive company that values kindness and ensures everyone feels welcome and respected.

    3.    Continuous Education & Growth

    •    Ongoing learning and improvement in skills, techniques, and trends to stay fresh, relevant, and innovative.

    4.    Consistency in Quality

    •    Dedication to delivering consistent, high-quality service every time.

    5.    Creativity & Trend Leadership

    •    Passion for bringing the newest styles and trends to guests to keep the experience exciting and forward-thinking.

    6.    Team Excellence & Collaboration

    •    Building a team that is detail-oriented, open-minded, and committed to long-term relationships—with each other, industry partners, and guests.

    7.    Purpose-Driven Service

    •    Emphasis on serving with intention, ensuring each guest leaves not only serviced but also seen and valued.